REVIVAL OF THE PURPOSEFUL PURPLE PUNCH
BACKGROUND
In 2004, the slogan “Bang! And the dirt is gone!” was heard for the first time. Ever since, the Reckitt Benckiser power-brand has won over consumers worldwide. Now available in 30 countries and in 5 varieties, Bang set new standards with its eye-catching comic book appearance, influencing the entire category of household cleaning products.
THE PROBLEM
The relaunch required an eye-catching and contemporary brand family to consolidate their market leadership within the household cleaning category.
THE SOLUTION
We took Cillit Bang’s evolutionary packaging design a step further – setting a revolutionary stage for brand values with a clear communications hierarchy and a powerful starburst visual. The revival of the “purposeful purple punch” ran through the graphic redesign all the way to structural development of the overall packaging.
