COMMUNICATING CARE & TRUST
BACKGROUND
We have accompanied Penaten for 30 years with 5 design generations. The growing consumer market and intensifying brand loyalty shows that design is able to communicate emotions, gentleness, confidence and competence.
THE PROBLEM
For decades, Penaten has stood out with its evolutionary designs, innovative products, and high quality.
THE SOLUTION
The key brand values of Penaten, “care & trust”, led our design work. With evolutionary steps we kept the brand character on a contemporary level. Global designs were adapted to local needs. The revised, reduced packaging design, and a clear assortment structure offer optimal orientation and relieve the buying decision.