ATTENTION-GRABBING BRAND AND PRODUCT DESIGN
BACKGROUND
All efforts of the Austrian juice producer RAUCH are focused on one goal, namely to recognise and to fulfil the demands and desires of their target audience. Since 1919, RAUCH represents fruit, family, and nature.
THE PROBLEM
Since 2013 its slogan "Welcome to the Rauch-valley ..." invites the consumers and traders to get to know the products and brand world of RAUCH’s family business. Together with the company, we redesigned its umbrella branding and positioned it towards
THE SOLUTION
With the Rauch-tree we embedded a strong umbrella branding symbol, providing a common home for all products. The naturalness of the popular fruit juices is thereby strengthened and a strong visual for the brand communication is shaped.
FRESH & FRUITY
The new brand quality seal underlines the high quality standard of the products visually. In addition the new package design of “happy day” has everyone craving for fruit. The Color-coded and verbalized on the upper tab and in the middle let consumers easily navigate in the extensive range. The juicy fresh arrangement of glass and fruit ensures a high-impact presentation on the shelf and at the POS.
