L&B

IMPERIAL TABACCO

DEFINE BRAND ATTITUDE

BACKGROUND

Launched in 1979, Lambert & Butler is currently Imperial Tobacco's largest UK brand. It has the highest market share of any full-flavour cigarette brand in the UK. Through cheeky, bold advertising, Lambert & Butler established strong ties to the hearts and minds of consumers.

THE PROBLEM

L&B will remain true to its strong heritage - 'a good smoke at the right price', but has to bear up in a high competitive market with a unique attitude and great look.

THE SOLUTION

A bold modern logo was created. The angled design demonstrates confidence and dynamism, bright colours and clear variant communication aiding standout and consumer understanding. Consumer engagement is enhanced through the use of tactile varnish within the lines across the range. Together with Imperial Tobacco we developed their brand world and guidance to guarantee dynamic visualisations of the brand values and to entertain consumers with unique and unseen POS material.

THE NEW BRITISHNESS

The lozenge is L&B’s iconic key visual. It can be used on its own to ensure consistent communication of the brand. The black and white colour scheme is a key equity of the logo and maintains the brand’s historic identity. With the bold communication panel it’s easy to communicate the brand variant or innovation on packaging. The white lines are a timeless classic and playful design element of the brand.

DESIGNS

BOSCH

LAWN & GARDEN

VISIBLE AND UNDERSTANDABLE

BACKGROUND

Besides Bosch’s garden tools, the company produces power tools for home improvement enthusiasts and professional tools for the industry. The garden tools ensure effortless gardening that will help you enjoy your outdoor living area.

THE PROBLEM

Bosch wanted to address a new and wider audience with their tools. To attract also inexperienced gardeners the whole packaging has to be self-explaining and emotionally involving.

THE SOLUTION

After a detailed analysis of the competitive set in Germany and the UK, we revised the brand architecture and proposition to create an emotional, attractive product image by establishing a visual world that describes the application. We created a visible and understandable icon system for all target groups combined with a clear information structure and hierarchies on the packaging to soften access barriers for inexperienced gardeners.

EFFORTLESS GARDENING

The Product photography is expressive and modern, with lights emphasising on product quality and performance. Additionally, we paid special attention to the visual imagery of the usage area. With a sharp focus on the product performance subject and out of focus backgrounds or foregrounds, we created a unique perspective and depth. Thus, emotional gardening or, as we call it, the „BOSCH feeling“ comes alive.

DESIGNS

RIBENA

GLAXOSMITHKLINE

RANGE DESIGN FOR ALL-THE-BERRYNESS

BACKGROUND

Ribena is a much loved English traditional brand of fruit-based uncarbonated and carbonated soft drink and fruit drink concentrate. Introduced in 1938 the original and most common variety contains real blackcurrant juice. The name derives from the botanical name “ribes”.

THE PROBLEM

We have been working closely with Ribena for 8 years, helping the brand to stay relevant to its target audience, in line with shifting brand strategies.

THE SOLUTION

To appeal teens while not alienating mums, we used cross-generational design, illustration styles and sensible tone of voice. Each range has an upbeat personality and unique shape.

DESIGNS

MELITTA

BARISTA

PREMIUM DESIGN FOR BARISTA QUALITY

BACKGROUND

The Melitta Caffeo Barista brings coffee variety to the home. With up to 18 coffee variaties, fine design, and an intuitive operating concept, preparing coffee is a pleasure for all senses.

THE PROBLEM

Our task was to create a new positioning and sustainable visual identity - Melitta’s coffee machines in Barista-quality reflecting the joy of coffee preparation combined with competence and enjoyment.

THE SOLUTION

The entire design of the Caffeo Barista focuses on the integrated presentation of the Melitta brand world and positioning. The product image benefits from the approachable world of enjoyment, from the harmonious colour concept, and from the new icon language that provide a comprehensible and quickly understandable information structure for interested users.

DESIGNS

PRIMULA CHEESE

KAVLI UK PRODUCT

CONSUMER TRENDS RESEARCH

BACKGROUND

Primula cheese is a spreadable cheese product manufactured by Kavli UK, which is part of the lager Kavli Group. The company's sole purpose is to generate funds for good causes.

THE PROBLEM

The Primula brand team approached LBA with the aim to find out why current consumers are engaging with the spreadable cheese category, and to uncover the reasons why potential consumers might not, in order to identify opportunities and avenues for improvement and growth.

THE SOLUTION

With the aim to uncover richer and deeper insights, LBA organised a series of consumer immersions in the South, Midlands, and North of England with current and potential spreadable cheese consumers. Throughout this journey, LBA gathered diverse insights that have helped the Primula team to sense-check and future-proof their product pipeline.

CONSUMER IMMERSION

EXPLORING LIFESTYLES, COOKING AND EATING HABITS FOR RESEARCH

UEFA FOUNDATION

DEVELOPMENT OF BRAND FOR NEW INSTITUTION

BACKGROUND

UEFA is the official body for the European football responsible to its member associations for the governing of the sport of football in Europe. One of UEFA'S core purposes is to 'Inspire Excellence in Football' through its key commitment of protecting and promoting football in Europe.

THE PROBLEM

UEFA seeks to name and design a logo for its foundation, The UEFA Foundation. The branding of this new foundation had to portray the core value and mission of the organisation: to support, aid and provide relief to at-risk-youth using the power of football through the support of the foundation.

THE SOLUTION

LBA developed a logo that reflected how the UEFA Foundation would help the personal development and growth of each individual by designing different circles at different points of the letters. The circles connecting the ends of each letter allude to both a ball and a person to communicate the powerful connection between youth and football.

DESIGNS

METSA BOARD

DEFINING METSA BALL VALUE PROPOSITION

BACKGROUND

Metsa Board is a leading European producer of folding boxboards and white linerboards made from fresh forest fibres, and a market pulp supplier. The company had recently been through a re-organization of the business resulting in a new focus on added value areas specifically packaging. The brand recognised the need to reposition their focus on consumer benefits to push the business forward.

THE PROBLEM

To develop a refreshed value proposition for the Metsa Board brand. The client had a key question they wished to answer in this repositioning which was: How can we move up the value chain.

THE SOLUTION

LBA carried out quantitative & qualitative research with professionals across different touch-points in the packaging value chain. Research findings were then analysed to propose a differentiated business model and value proposition which was aligned to the evolving needs and organisational structures in the packaging value chain thus propelling the brand to achieve the required objectives. 

ST HELEN'S FARM

KAVLI UK PRODUCT

CONSUMER PURCHASING METHOD RESEARCH

BACKGROUND

St Helen's Farm is a goats' farm based in East Yorkshire that produces a variety of products such as milk, butter, cheese, yogurt, cream, and ice cream. With products like goat's milk, the team at St Helen's Farm seek to provide a natural and healthier alternative to mass-produced cow's milk. 

THE PROBLEM

St Helen's Farm approached LBA with the aim to find out why current consumers are engaging with goat's milk and uncover the potential reasons why prospective consumers might not. This will help identify potential opportunities and avenues for improvement & future growth. 

THE SOLUTION

With the aim to uncover richer and deeper insights, LBA organised a series of consumer immersions in the South, Midlands and North of England with current and potential goat's milk consumers. Throughout this journey, LBA gathered diverse insights relating to cow's milk, goat's milk, and alternative milks that helped ST Helen's Farm to sense-check and future-proof their product pipeline.

CONSUMER IMMERSIONS

We looked into people's fridge to collect data and develop insights.