BARISTA
PREMIUM DESIGN FOR BARISTA QUALITY
BACKGROUND
The Melitta Caffeo Barista brings coffee variety to the home. With up to 18 coffee variaties, fine design, and an intuitive operating concept, preparing coffee is a pleasure for all senses.
THE PROBLEM
Our task was to create a new positioning and sustainable visual identity - Melitta’s coffee machines in Barista-quality reflecting the joy of coffee preparation combined with competence and enjoyment.
THE SOLUTION
The entire design of the Caffeo Barista focuses on the integrated presentation of the Melitta brand world and positioning. The product image benefits from the approachable world of enjoyment, from the harmonious colour concept, and from the new icon language that provide a comprehensible and quickly understandable information structure for interested users.
