RECKITT BENCKISER PRODUCT
PROBLEM SOLVING
BACKGROUND
As the UK's stain removal expert, Vanish produces stain removal products that eliminate almost every conceivable stain; even really tough dried-in stains that have been around for ages. With Vanish in your cupboard, you won't have to worry anymore about the damage stains and dirt can cause to your clothes and carpets, giving you more time to enjoy the more important things in life!
THE PROBLEM
Vanish Oxi Action acts up stain lifting and removal without damaging the fabric. It had been a decade since Vanish re-branded its packaging and it was looking outdated in comparison to its competition.
THE SOLUTION
LBA proposed new packaging designs that would not only modernise the overall packaging and transmit efficiency, but that would also ensure consistency of the brand image across all Vanish products - a key underlying element to the company's organised brand architecture.
The bubbles on the packaging were amplified as they needed greater purpose. They also drive the perception of efficacy of the product. The master claim banner was re-allocated to the bottom of the packaging and further away from the key visual. This allowed the image to stand out further which acts a key element in increasing sales.
DESIGNS
OLD DESIGN
OLD DESIGN
