STRENGTHEN RB'S RESOLVE
BACKGROUND
The successful US-American stain, carpet, and textile cleaning brand within RB’s broad range keeps your carpets clean and fresh. Resolve equips households in Canada, Peru and the USA with solutions from Carpet & Upholstery Cleaners and Stain Removers to Pet High Traffic Foam with ODOR.
THE PROBLEM
Target was to increase Resolve’s market share by enhancing brand impact, increasing brand value, and improving portfolio navigation. while also structuring the assortment.
THE SOLUTION
The brand mark was strengthened by adding dynamism and modernity. The jewel device behind the name mark emphasises the
