MÖVENPICK

PREMIUMISATION

BACKGROUND

Swiss home based Mövenpick is well established in the segment chilled salads and salad dressings. Since 2011 Mövenpick’s salads and dressings can also be found in German supermarkets and are exported to Scandinavia.

THE PROBLEM

To ensure success in Switzerland and to increase international market share, a facelift of the packaging design was necessary - especially to prevail as a premium supplier over the growing number of private labels.

THE SOLUTION

The claim "The little everyday luxury" was the centre of the conceptual realignment of Mövenpick’s salads and sauces. The premium positioning was designed to match the brand values of Mövenpick and has been implemented on a shrink sleeve within the sauce category. Aimed at expanding the target markets Switzerland, Germany and Scandinavia.

DESIGNS

AOSTE

CAMPOFRIO

MEDITERRANEAN RANGE DESIGN

BACKGROUND

Lots of patience, an experienced hand, and a lot of heart and soul are needed to preserve the high quality of AOSTE specialties. For years, the premium brand has been at the top of the popularity charts in its native France and sells successfully all over Europe.

THE PROBLEM

Aoste is a strong, consumer-oriented brand. The relaunch aimed to create room for Mediterranean enjoyment, to increase appetite appeal, and to promote diversity in regards to variety.

THE SOLUTION

For Aoste’s cold cuts we created a Mediterranean world of indulgence. With a clear umbrella trademark in mind, we created a seductive Mediterranean product staging with a rustic background. With a strong appetite appeal and the matt-painted foil, the cold cuts show a special feature of everyday life enjoyment. The rustic woodcut background is framed with the custom design: the proof of origin lends the design a unique identity. Focus is given to brand-fit and quality appeal: "Stickado" is clearly established as a sub-brand under the strong umbrella brand of Aoste and can thus benefit from the core brand values. A unique light mood together with the matt-laminated foil including "soft-touch" ensures a rustic, authentic look and feel.  

DESIGNS

PRIMULA CHEESE

KAVLI UK PRODUCT

CONSUMER TRENDS RESEARCH

BACKGROUND

Primula cheese is a spreadable cheese product manufactured by Kavli UK, which is part of the lager Kavli Group. The company's sole purpose is to generate funds for good causes.

THE PROBLEM

The Primula brand team approached LBA with the aim to find out why current consumers are engaging with the spreadable cheese category, and to uncover the reasons why potential consumers might not, in order to identify opportunities and avenues for improvement and growth.

THE SOLUTION

With the aim to uncover richer and deeper insights, LBA organised a series of consumer immersions in the South, Midlands, and North of England with current and potential spreadable cheese consumers. Throughout this journey, LBA gathered diverse insights that have helped the Primula team to sense-check and future-proof their product pipeline.

CONSUMER IMMERSION

EXPLORING LIFESTYLES, COOKING AND EATING HABITS FOR RESEARCH

ST HELEN'S FARM

KAVLI UK PRODUCT

CONSUMER PURCHASING METHOD RESEARCH

BACKGROUND

St Helen's Farm is a goats' farm based in East Yorkshire that produces a variety of products such as milk, butter, cheese, yogurt, cream, and ice cream. With products like goat's milk, the team at St Helen's Farm seek to provide a natural and healthier alternative to mass-produced cow's milk. 

THE PROBLEM

St Helen's Farm approached LBA with the aim to find out why current consumers are engaging with goat's milk and uncover the potential reasons why prospective consumers might not. This will help identify potential opportunities and avenues for improvement & future growth. 

THE SOLUTION

With the aim to uncover richer and deeper insights, LBA organised a series of consumer immersions in the South, Midlands and North of England with current and potential goat's milk consumers. Throughout this journey, LBA gathered diverse insights relating to cow's milk, goat's milk, and alternative milks that helped ST Helen's Farm to sense-check and future-proof their product pipeline.

CONSUMER IMMERSIONS

We looked into people's fridge to collect data and develop insights.