NOVARTIS
ONE UNIQUE GLOBAL DESIGN PLATFORM
BACKGROUND
There are many reasons for a stuffy nose: colds, hay fever, sinusitis, even the presence of sniffing infants and children. Otriven provides a reliable solution and allows users around the world to breathe freely again.
THE PROBLEM
The Otriven brand stands for "the sigh of relief and revive". This promise should be redeemed in the new, globally understandable key visual. Moreover, the relaunch was planned to structure the portfolio for users and marketing agents.
THE SOLUTION
After analysing the consumer needs and the demands of marketing agents, we chose a global easily comprehensible key visual: the floating sail. It visualises the promise of Otriven, grabs attention on the shelf and is an ideal design element for all communication materials.
