IMPERIAL TABACCO PRODUCT
CONTEMPORARY INTERPRETATION OF NOBLE HERITAGE
BACKGROUND
Since 1877, Golden Virginia has been standing for high-quality, hand-picked tobacco. Through the years, competitive pressure increased and the competitive landscape has grown. Therefore, it was time for a relaunch for the number #1 RYO brand worldwide.
THE PROBLEM
Golden Virginia should be more firmly anchored in the RYO premium segment and should function at the same time as the umbrella brand for future line extensions.
THE SOLUTION
We created a contemporary interpretation of noble heritage by adding stronger premium cues and by adjusting the colours. The more unique & special logo is still a reminiscence to the past, but interpreted for the future. The artificial appearance gave way to an individual expression of craftsmanship, ruled by the sophisticated use of gold and the uniqueness of its logotype.
