JOHNSON & JOHNSON PRODUCT
INSIGHT-DRIVEN PRODUCT AND DESIGN DEVELOPMENT
BACKGROUND
"bebe zartpflege" (child care) builds the nucleus of Johnson & Johnson's "bebe young care". Since the '90s, the brand has targeted adolescent girls and young women who have outgrown child care and want products tailored to their needs.
THE PROBLEM
Over the years, “bebe young care” has been committed to high quality values and high innovation rates. The design language should therefore emphasize the unique product benefit and enrich the brand.
THE SOLUTION
With soft colours, feminine shapes, charming illustrations, and playful typography united under one umbrella brand, "bebe young care" is becoming a real eye catcher and trendsetter in the drugstore shelf.
