GLAXOSMITHKLINE
RANGE DESIGN FOR ALL-THE-BERRYNESS
BACKGROUND
Ribena is a much loved English traditional brand of fruit-based uncarbonated and carbonated soft drink and fruit drink concentrate. Introduced in 1938 the original and most common variety contains real blackcurrant juice. The name derives from the botanical name “ribes”.
THE PROBLEM
We have been working closely with Ribena for 8 years, helping the brand to stay relevant to its target audience, in line with shifting brand strategies.
THE SOLUTION
To appeal teens while not alienating mums, we used cross-generational design, illustration styles and sensible tone of voice. Each range has an upbeat personality and unique shape.
